3 Easy SEO Backlinking Strategies For Beginners

Too many bloggers are stuck in the mindset of “I’m not an SEO expert.” This is a flawed way to think. You don’t need to be an expert, you just need some good information. I would like to share with you 3 easy SEO backlinking strategies for beginners so that your blog can rank higher on Google and get more traffic!

Let’s get started!

1) Guest Posting

Guest posting has been around since before Google ever existed and it’s still a viable link-building strategy today. Just remember that not all guest posts are created equally and you want to make sure there is some value in what you’re writing and/or providing as an incentive for the host site visitor.

But don’t go around looking for sites that explicitly state they accept guest posts as a way to get your foot in the door, because those sites are already bombarded with thousands of other guest post requests.

Instead, just think about it for a second: why wouldn’t a site take your article and share it with their audience? Even if you’re not offering them anything other than content that’s going to be informative and useful to their visitors, there’s no harm done for them by including your article on their site.

In addition, you’ve put yourself out there as an authority in your niche – even more so if you have social proof from being shared on another site. Remember to make sure what you’re writing is actually relevant to each individual website you’re targeting though.

The Benefit To You

You have articles published on high authority sites across your industry, which is great to attract traffic. But being able to tell Google that you’ve written an article that’s been shared by a high authority site in your industry helps even more – especially when it comes to getting those juicy backlinks pointing right at your target pages.

2) Reclaim Unlinked Mentions

Guest posting is a great way to get exposure and build relationships with other people within the industry. And as you spend more time exchanging guest posts on each other’s sites, you’re bound to notice that your brand name comes up in conversation quite a bit – even if it’s not included in the written article itself.

But this presents you with an opportunity: reach out to these people and ask for a link back or at least include your tool/site/brand name in their bio of the author section below the article – some might decline but others will definitely be happy to do so!

You’ll find that most of those unlinked mentions will turn into nice brand signals for Google as well as some backlinks, increasing your site’s authority in the process.

Oftentimes, you’ll notice the author hasn’t included a link back to your website when they mention your brand, product, or service. That’s because this has become common practice; people don’t realize that it can be beneficial for both parties involved if they include a link-back either within the content itself or at least in their bio.

What You Can Do About It

Reclaiming unlinked references is probably the most simple, quickest approach to acquire high-quality backlinks since all you have to do is keep an eye on who is mentioning your brand on blogs and in the news.

You may accomplish that with little effort using Google. You can use BuzzSumo, Ahrefs Content Explorer, or Mention to get more information on the number of shares and website domain authority of the website where the mention originated from.

Oftentimes, you’ll notice a lack of a link back to your website when the author refers to your brand, product, or service. That’s because this has become common practice; people don’t realize that it can be beneficial for both parties involved if they include a link-back either within the content itself or at least in their bio.

It can be as simple as saying something along these lines: “We have used X product before and found it very useful – thanks Y for creating it.” Then all you have to do is write the article on your blog and include X product.

3) Broken Link Building

This is one of the most popular, yet effective link-building strategies that have been around for years. Broken link building is a very effective way of earning that quality backlink. All you have to do is to find broken links on relevant websites, create similar content and ask the linked site to link to your resource instead.

This is also one of the easiest ways for beginners because there are TONS of potential sites to build links with this strategy – just use Ahrefs Site Explorer (or Google Search Console) to find all webmasters linking to a dead resource.

Then all you have to do is to contact the site owner and notify them of the broken resource and ask if they could link to your working resource instead.

The Benefit To You

This is a quite simple and effective strategy that can help you get 1-2 high DA backlinks within just a few days.

Link building is the single most important SEO factor for ranking, especially if you want to rank on the first page of search results. Quality links from quality websites are extremely valuable signals – Google will value your site much higher when it has received lots of good, relevant links.

Bonus Tip

Social Media Outreach

You can find plenty of opportunities to build links by reaching out directly through social media channels like Facebook or Twitter. Simply find people in your niche and share their content. This will not only earn you a link, but it can also help to start genuine conversations that may lead to other opportunities.

The Benefit To You

The benefit to you is that people link back to really useful content, and your site will benefit as a result.

To Sum Up

  • Outreach is valuable for link building
  • How it benefits you depends on the quality of the content shared
  • You can use social media for better outreach
  • Get on with guest posting
  • Reclaim all those unlinked mentions
  • Take advantage of the broken links to create your own

How To Know If Someone Is Building Spammy Backlinks To Your Website?

Spammy backlinks are like fossils, they are everywhere once you know what to look for. Most spammy links are found in comment spam, PBN links, blog network links, forum spam, & low quality guest posts.

These can be a result of negative SEO practices , and/or simply an unauthorised spam link building campaign.

If you’re reading this article, chances are you’ve gone through the arduous task of manually identifying and disavowing these links yourself or via a third party SEO agency such. Let’s take an in-depth look on each of the following types of spammy backlinks links.

Comment Spam

Most comment spam is easily spotted, but what’s not easy to spot is the link that they often leave behind in their comment.

Google has made it possible for webmasters to disable or remove these via Google Webmaster Tools (GWT). To do this, click into your site and then into “Search Traffic” followed by “links to your site” .

You should see a list of all backlinks pointing to your website, from here you can simply click on each link and add it as a disavow/remove/ignore rule. Doing so will block the backlink from showing up in any future GWT reports.

In many cases, these are automatically posted by software designed for this purpose. Comment votes from bots may also be included in order to make the backlink more visible when someone browses through the comments.

Spam blogs often have a case study page where you can see all their recently built links. Check them against a site: search for your website in google, then take a look at the “Linked From” results at the bottom of each page just before “Related Links”:

PBN links

Private blog network (PBN) spam is a type of web spam that tries to make money by selling links or entire websites in order to deceive search engines into making them rank higher. A lot of PBNs are built on the same networks, so in many cases it’s possible you might find your competitor’s site with an “n/a” in the DA column.

Blog Network Spam

Blog network spam is another type of website spamming related to private blog networks. Rather than posting links directly to your site, they will place them on their own network instead. There are thousands of these networks out there which makes it difficult for Google’s web spam team to deal with.

Paid Forum Spam

While not as common these days, paid forum spam is still relevant to the industry. This type of site uses paid subscriptions for users and bots to add links with a generic anchor text to thousands of forums all over the web.

The idea behind this strategy was that most users would never check out who had added a link in their posts, but most would click it anyway. In some cases, you can find interesting “marketing” ideas on these spam blogs that will help you build your own PBN linking strategies if you are using one already.

Low Quality Guest Posts

Guest Posting is a great way to build links, but if you are not careful with your link building strategy, it can backfire. Low quality guest posts usually have spammy links added in them by the author or their team.

This usually happens when they want to improve their website’s rankings, or because they were paid for that post. The best way to check these types of blog posts is using Ahrefs’ Site Explorer search function and look for “nofollow” tags in their code.

If you find a really good guest post, let them know so they can change the tag. This will help your website get more links in the future without getting penalised by Google. You should also double-check all backlinks pointing to your site using this tool, and disavow any that you don’t like or didn’t ask for.

Google Penguin Updates

The last type of spammy link is one that has been added by an unauthorised PBN owner or SEO agency without your permission. This white hat tactic is often used by agencies who are trying to improve their clients’ rankings when other methods fail.

The idea behind this tactic is that you will be able to boost your rankings, and then they can sell links or entire PBNs for profit.

Why Is It Called Negative SEO?

Negative SEO is a phrase that refers to the practice of unethical people who would submit negative links to your website. This type of web spamming can come from many different sources including competitors, haters, and those trying to make money on the side. They will often try to cloak their intent by submitting these links on threads, comments on blogs and forums or even paid ads on Google.

What Are The Signs That You Have Been Affected By Negative SEO?

The first sign would be a sudden drop in ranking as Google removes those pages from its index. It’s difficult to identify the exact page that has been affected because it could be any page linked from such spammy backlinks.

Secondly, a penalty may be imposed by Google which can result in a lowered ranking and a loss of traffic. Luckily, there are dozens if not hundreds of SEO companies out there who can help identify and remove these negative links.

What Can You Do To Remove Such Links?

Removing negative links from your site is a two step process. On the one hand, you need to identify and remove these links on a site by site level. For example, every website on the network will have a different backlink profile so you need to investigate each one of them individually.

Secondly, it is essential to implement a disavowal strategy to inform Google that those links should not be counted as part of their ranking algorithms. A disavowal can take place as an individual action or as a website-wide request via Webmaster Tools. In the case of the latter, make sure all spammy links are removed from each website first before going through this process.

What Makes A Backlink High-Quality?

Backlinks are the lifeblood of your SEO campaign. They’re what will get you higher rankings in Google, and they’re the only true way to measure how successful your website is. But do all backlinks have equal value? What makes a high-quality link?

A high-quality backlink will point to an authoritative website or organization that has recognized expertise in their field and can provide valuable insight into whatever subject matter they cover. This type of link not only increases your ranking on Google but also improves user experience by providing better, relevant content.

When Google’s Search Quality Team evaluates a website they consider many different factors when determining its overall quality and usefulness. But the three main components that make for a high-quality backlink are Relevance, Authority, and the most important being trustworthiness.


A high-quality site can be trusted to provide accurate, useful information. For example, if you’re in health and safety compliance and receive an endorsement from the CDC (Centers for Disease Control), then that link is going to carry a lot more weight than if it came from your local town blog or random blogger on WordPress.

In addition to established organizations providing high-quality links, so do industry leaders who have been featured by such organizations. While less common, getting an endorsement from a recognized expert in your field has significant value because again it’s so hard for webmasters to get.

Tying it all together, a quality link appears on an authoritative website or is endorsed by someone who’s viewed as an authority in their area of expertise. This establishes your business as an expert influencer and anyone viewing this link will know that you’re worth taking seriously.


A backlinks authority is measured by the website’s overall Domain Authority score. A high DA means that the site has been around for a while, it’s been active and regularly updated, and is recognized as an expert within its particular niche.

In other words, if you’re linking from a site with high authority then your site will be given credit as well. In fact, Google uses backlink authority as one of its ranking factors since there’s less value in pointing to an unknown website over one with strong offer recognition.


Finally, relevance is all about choosing who you link out to. If you have a blog post about a new product launch but the only links at the end of your article are to other tech-related articles or sites, then your readers likely won’t stick around very long, if at all.

You want to provide relevant links from your site wherever possible since it’s a way of providing additional content for users and signals Google that you’ve created valuable information. In other words, helping people get what they came to your website for in the first place is good for business.

Your goal should always be to create quality backlinks to pages on your site that are truly relevant and can add value to your visitors. For example, instead of linking out just because you have the chance, only link out when it makes sense and provides insight into whatever product or service you’re promoting.

It could be as simple as adding resources below each article so readers who prefer reading an article over watching a video can quickly find additional information to help them.
The quality of a backlink is assessed by Google in a variety of ways, including:

Exact Match Anchor Text

A targeted clickable text in your content will help improve the quality of your backlinks ranking. If you’re looking to rank for “mortgage advice” then your backlinks should contain that exact match anchor text rather than something vague like “Learn more.”

Page Rank

A site’s page authority is another ranking factor Google uses to determine the value/quality of a backlink. This is determined by the age of the site, the number of incoming links, and how high other websites rank for that particular keyword phrase.

Follow vs No Follow Links

Google used to only count no-follow links as not being “relevant” now counts all backlinks as being somewhat relevant. However, they do hold more weight on websites with a higher overall page rank since those sites have been around longer and established themselves as an expert within their particular niche.

High-Quality External Links

A high-quality site is one where visitors are likely to get what they came there for, i.e., educational resources on a particular subject or products people want to buy. One way Google measures this is by looking at how often users end up on a page after following an external link from another page on the site.

High numbers mean that people find the content they’re looking for while low ones suggest that it’s not very relevant or useful in their eyes. Keep this in mind when choosing which sites to link out to.

Sitemap Submissions

Having your site or content listed in a sitemap allows search engines to easily crawl and index it rather than have to hunt for it on their own. This is especially handy if you have a blog because then Google will know right away that there’s fresh, relevant content available instead of having to wait until they find it elsewhere down the road.

Domain Authority

When evaluating a domain’s authority, Moz provides an estimate of how much link juice a page can send because its backlinks are so strong. The higher this number, the better as far as Google is concerned since such sites are viewed as more trustworthy and authoritative than those with low DA scores which means they likely won’t be sending much meaningful traffic your way.

Can I Build High-Quality Backlinks Myself?

Yes, however, it will take a bit of time and effort on your part. Google is looking for webmasters to provide truly useful content that their readers are interested in which is why getting backlinks from other sites is so important.

Building up authority is all about creating great content that people want to read over the long term. As you publish more articles per month, focus on improving your writing style and making sure you’re tackling widespread problems within your industry.

You’ll notice that you have much more success with getting backlinks when they can benefit others so always try to tie them into how they can help improve the lives of site owners or visitors in some way.

High-quality links are easily attainable as long as you’re willing to put in the effort, have patience and create content that adds value to other people.

This is how we’re going to do at Book a Cook London

Hi there.

I know, I know. We’ve been gone for a long time. And it’s about time we got back and started providing you with some delicious food for thought and some real food as well. We are going to do that by providing you amazing tips for digital marketing and SEO because that’s what it’s all about these days. The better you are able to get in front of a lot of people, the more you will be able to sell your food.

So hold on tight for a couple days. We are working really hard behind the scenes to get you the best of the best content. I’ll be back with a bang.

Adios amigos 🙂