Too many bloggers are stuck in the mindset of “I’m not an SEO expert.” This is a flawed way to think. You don’t need to be an expert, you just need some good information. I would like to share with you 3 easy SEO backlinking strategies for beginners so that your blog can rank higher on Google and get more traffic!
Let’s get started!
1) Guest Posting
Guest posting has been around since before Google ever existed and it’s still a viable link-building strategy today. Just remember that not all guest posts are created equally and you want to make sure there is some value in what you’re writing and/or providing as an incentive for the host site visitor.
But don’t go around looking for sites that explicitly state they accept guest posts as a way to get your foot in the door, because those sites are already bombarded with thousands of other guest post requests.
Instead, just think about it for a second: why wouldn’t a site take your article and share it with their audience? Even if you’re not offering them anything other than content that’s going to be informative and useful to their visitors, there’s no harm done for them by including your article on their site.
In addition, you’ve put yourself out there as an authority in your niche – even more so if you have social proof from being shared on another site. Remember to make sure what you’re writing is actually relevant to each individual website you’re targeting though.
The Benefit To You
You have articles published on high authority sites across your industry, which is great to attract traffic. But being able to tell Google that you’ve written an article that’s been shared by a high authority site in your industry helps even more – especially when it comes to getting those juicy backlinks pointing right at your target pages.
2) Reclaim Unlinked Mentions
Guest posting is a great way to get exposure and build relationships with other people within the industry. And as you spend more time exchanging guest posts on each other’s sites, you’re bound to notice that your brand name comes up in conversation quite a bit – even if it’s not included in the written article itself.
But this presents you with an opportunity: reach out to these people and ask for a link back or at least include your tool/site/brand name in their bio of the author section below the article – some might decline but others will definitely be happy to do so!
You’ll find that most of those unlinked mentions will turn into nice brand signals for Google as well as some backlinks, increasing your site’s authority in the process.
Oftentimes, you’ll notice the author hasn’t included a link back to your website when they mention your brand, product, or service. That’s because this has become common practice; people don’t realize that it can be beneficial for both parties involved if they include a link-back either within the content itself or at least in their bio.
What You Can Do About It
Reclaiming unlinked references is probably the most simple, quickest approach to acquire high-quality backlinks since all you have to do is keep an eye on who is mentioning your brand on blogs and in the news.
You may accomplish that with little effort using Google. You can use BuzzSumo, Ahrefs Content Explorer, or Mention to get more information on the number of shares and website domain authority of the website where the mention originated from.
Oftentimes, you’ll notice a lack of a link back to your website when the author refers to your brand, product, or service. That’s because this has become common practice; people don’t realize that it can be beneficial for both parties involved if they include a link-back either within the content itself or at least in their bio.
It can be as simple as saying something along these lines: “We have used X product before and found it very useful – thanks Y for creating it.” Then all you have to do is write the article on your blog and include X product.
3) Broken Link Building
This is one of the most popular, yet effective link-building strategies that have been around for years. Broken link building is a very effective way of earning that quality backlink. All you have to do is to find broken links on relevant websites, create similar content and ask the linked site to link to your resource instead.
This is also one of the easiest ways for beginners because there are TONS of potential sites to build links with this strategy – just use Ahrefs Site Explorer (or Google Search Console) to find all webmasters linking to a dead resource.
Then all you have to do is to contact the site owner and notify them of the broken resource and ask if they could link to your working resource instead.
The Benefit To You
This is a quite simple and effective strategy that can help you get 1-2 high DA backlinks within just a few days.
Link building is the single most important SEO factor for ranking, especially if you want to rank on the first page of search results. Quality links from quality websites are extremely valuable signals – Google will value your site much higher when it has received lots of good, relevant links.
Social Media Outreach
You can find plenty of opportunities to build links by reaching out directly through social media channels like Facebook or Twitter. Simply find people in your niche and share their content. This will not only earn you a link, but it can also help to start genuine conversations that may lead to other opportunities.
The Benefit To You
The benefit to you is that people link back to really useful content, and your site will benefit as a result.
To Sum Up
- Outreach is valuable for link building
- How it benefits you depends on the quality of the content shared
- You can use social media for better outreach
- Get on with guest posting
- Reclaim all those unlinked mentions
- Take advantage of the broken links to create your own